About the Sunrise Coast

A Pure Michigan Byway

From Standish to Mackinaw City! 200 miles of spectacular scenic views of Lake Huron and an astounding array of large public forest and recreational properties await travelers on the Sunrise Coast Pure Michigan Byway. The northern Lake Huron shoreline boasts water, forests, wetlands, lighthouses, parks, trails, museums, small towns, culture, attractions, golf, dining, and many other hidden treasures. And the adventures aren't just on the coast....connecting to the Heritage Route in Oscoda is the River Road National Scenic Byway....which winds along the mighty AuSable River through the Huron National Forest. Coastal and inland discoveries await....discover US 23....your pathway to the Sunrise Coast!

This website offers trip planning tools as you plan your adventure along the Sunrise Coast. See our selection of Map Guides and Brochures here! If you would like a hard copy of any of the maps below, please contact dmcline@nemcog.org. (Learn more about the administration of the US 23 program or to get involved here!) If you are interested exploring all of Northeast Michigan, please visit northeastmichigan.org - your comprehensive guide to the area from Mackinaw City down to Roscommon County and over to Tawas City and all along the Lake Huron coastline!

Coastal Tourism Resources

Standish: standishchamber.com

Au Gres: augresareachamberofcommerce.org

Oscoda/AuSable: oscodachamber.com or oscoda.com

Tawas Bay: tawas.com or tawasbay.com

Alpena: visitalpena.com

Rogers City: rogerscityareachamber.com

Cheboygan: cheboygan.com

Mackinaw City: mackinawchamber.com or mackinawcity.com

Michigan DNR: michigandnr.com/parksandtrails

US Forest Service: fs.usda.gov

National Forest Camping: forestcamping.com

Up North Trails: upnorthtrails.org