Discover Michigan’s Sunrise Coast
Scenic drives, sandy beaches, charming towns, lighthouses, trails, and unforgettable experiences along US-23, the Sunrise Coast Pure Michigan Byway
Explore the Route
200+ miles of Lake Huron Shoreline with beautiful stops all along the way.
There’s more to see on 23!
Featured Attractions
12 miles of back-country hiking through cedar, ash, pine, oak and aspen forests, views of Lake Huron, and back-country camping sites.
Hiking Trails in Cheboygan State Park that provide access to Lake Huron vistas and rare wildflowers!
Upcoming Events
For 75 years, the Posen Potato Festival has been a proud tradition that brings our community together through family-friendly entertainment, celebration, and fellowship.
The Farmer’s Market will offer, subject to availability, locally grown vegetables, fruits, flowers, plants, baked goods, meats, dairy items and prepared foods to the Saginaw Bay Region residents and visitors.
The Annual Fall Mum Fundraiser is back, and it’s time to add some gorgeous autumn color to your porch or garden!
Headquarters of the Thunder Bay National Marine Sanctuary