Discover Michigan’s Sunrise Coast
Scenic drives, sandy beaches, charming towns, lighthouses, trails, and unforgettable experiences along US-23, the Sunrise Coast Pure Michigan Byway
Explore the Route
200+ miles of Lake Huron Shoreline with beautiful stops all along the way.
There’s more to see on 23!
Featured Attractions
12 miles of back-country hiking through cedar, ash, pine, oak and aspen forests, views of Lake Huron, and back-country camping sites.
Hiking Trails in Cheboygan State Park that provide access to Lake Huron vistas and rare wildflowers!
Upcoming Events
In celebration of the nation's 250th anniversary, experience the original Broadway book and score of the beloved musical, 1776!
All are welcome to attend, honor the crew, and reflect on this pivotal moment in Great Lakes history.
HollyDaze Christmas Bazaar at St. Paul Lutheran Church
A North Country Christmas Craft Show
Join us at the Rogers Theater on Saturday, November 21 at 7:30pm as we welcome comedians, Andy Beningo and Dez Mulroone
Visit the Besser Museum for its annual Season of Light Exhibits.
Start and finish at The Collective (821 Newman St, East Tawas, MI 48730)
All are welcome to join us for a casual sit-down Thanksgiving dinner!
Headquarters of the Thunder Bay National Marine Sanctuary