Discover Michigan’s Sunrise Coast
Scenic drives, sandy beaches, charming towns, lighthouses, trails, and unforgettable experiences along US-23, the Sunrise Coast Pure Michigan Byway
Explore the Route
200+ miles of Lake Huron Shoreline with beautiful stops all along the way.
There’s more to see on 23!
Featured Attractions
12 miles of back-country hiking through cedar, ash, pine, oak and aspen forests, views of Lake Huron, and back-country camping sites.
Hiking Trails in Cheboygan State Park that provide access to Lake Huron vistas and rare wildflowers!
Upcoming Events
There’s something for everyone at the Alpena County Fair! Whether you’re visiting for thrills, food, or family fun, you’ll find plenty to enjoy
A family friendly festival to bring attention to the food scarcity for the families and pets in our community.
Join the Friends of Negwegon State Park in coordination with the Michigan DNR and with support from the Besser Museum for an unforgettable evening of astronomy, stargazing, and dark sky education along the Lake Huron shoreline.
Headquarters of the Thunder Bay National Marine Sanctuary